Mallasch Meta Blog Blogging Since 2000

Good Reading: Business Blogging: 5 or 5K? Choose Your Audience

You have to ask yourself who the people are you want to reach before every post you write. I hate the term “target audience” as I’m not gonna shoot at anybody, I rather say “preferred audience“.

In August I had the unique opportunity to support the very successful SEOptimise blog team with 4 larger lists that go beyond the usual top 10 of this or that. Keep in mind that this blog is one of the most important SEO blogs in the UK according to the Google ranking at least, which in SEO circles speaks for itself. Also internationally it’s more often in the top 10 for “SEO blog” than not. Moreover the blog has more than 1200 subscribers. So it has undoubtedly already an audience.

Nonetheless I was able to reach much larger audiences, 5 to 30 times larger depending on the post. In this post I want to focus on the question why some posts “only” get 5 times as much traffic while others 10, or 30 times.

This is also good advice in general for writing - know your audience, know who you're targeting.